Michelle L. Segar is an American behavioral sustainability scientist, author, and speaker. She is known for her research on how to create autonomous and sustained motivation for self-care behaviors (e.g., exercise, sleep, eating). This work integrates ideas from marketing, persuasion, executive functioning, learning, goal pursuit, positive psychology, organizational change, behavioral economics, and socialization to understand and leverage the unconscious influences on the daily decision making that underlies sustained health, fitness, and well-being. She has written two books. One book is about the science behind lasting exercise motivation, ''No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness''. The other, ''The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise'', explains the new science and method for breaking down all-or-nothing thinking and cultivating the in-the-moment decisions that support sustainable self-care, health, and well-being. Reviewing this book for The Washington Post in 2022, health columnist Gretchen Reynolds wrote: “It offers gentle, practical guidance about how to stop setting and then backsliding on ambitious exercise and eating goals and instead find the ‘perfect imperfect option’ that motivates us … now.”
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