The small BIG

small changes that spark BIG influence
Steve J Martin Noah J Goldstein and Robert B Cialdini
Book - 2014

Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

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Bibliographic Details
Main Author: Martin, Steve J.
Other Authors: Goldstein, Noah J., Cialdini, Robert B.
Format: Book
Language:English
Published: New York : Grand Central Publishing, 2014.
Edition:First edition.
Subjects:

MARC

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300 |a xix, 268 pages ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
500 |a On jacket, the "i" in "big" is an exclamation point. 
520 |a Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies. 
650 0 |a Change (Psychology) 
650 0 |a Influence (Psychology) 
650 0 |a Persuasion (Psychology) 
650 0 |a Organizational change. 
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700 1 |a Cialdini, Robert B. 
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