Jonah Berger on Viral Marketing
Jonah Berger on Viral Marketing
Electronic Video - 2014
Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.
محفوظ في:
Holdings -
| مؤلف مشترك: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | الكتروني الفيديو |
| اللغة: | English |
| منشور في: |
Carpenteria, CA
linkedin.com,
2014.
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| الموضوعات: | |
| الوصول للمادة أونلاين: | View course details on linkedin.com/learning |
MARC
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| 500 | |a 2/08/201412:00:00AM | ||
| 520 | |a Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share. | ||
| 511 | 1 | |a Presenter: Jonah Berger | |
| 520 | |a Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
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| 655 | 4 | |a Educational films. |2 lcgft | |
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| 856 | 4 | 0 | |u https://www.linkedin.com/learning/jonah-berger-on-viral-marketing?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||