Market Research B2B
Market Research B2B
Electronic Video - 2022
Learn how to conduct B2B market research to inform your marketing strategy, product development, and business plan.
Đã lưu trong:
Holdings -
| Tác giả của công ty: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Điện tử Video |
| Ngôn ngữ: | English |
| Được phát hành: |
Carpenteria, CA
linkedin.com,
2022.
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| Những chủ đề: | |
| Truy cập trực tuyến: | View course details on linkedin.com/learning |
MARC
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| 040 | |a linkedin.com |b eng | ||
| 050 | 4 | |a LDC2430046 | |
| 100 | 1 | |a Weise, Sarah |e speaker. | |
| 245 | 1 | 0 | |a Market Research: B2B. |c with Sarah Weise |
| 264 | 1 | |a Carpenteria, CA |b linkedin.com, |c 2022. | |
| 306 | |a 00h:47m:14s | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a 2/01/202212:00:00AM | ||
| 520 | |a Learn how to conduct B2B market research to inform your marketing strategy, product development, and business plan. | ||
| 511 | 1 | |a Presenter: Sarah Weise | |
| 520 | |a Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle, niche audiences, complex decision trees, and multiple decision-makers. In this course, market research expert and best-selling author Sarah Weise shows you how to plan and execute successful B2B marketing and sales based on strategic market research. Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more. Find out how to apply market research methods that deliver in-depth, data-driven audience insights and business results on all kinds of B2B projects. By the end of this course, you’ll have the tools you need to plan and execute your own B2B market research project. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
| 655 | 4 | |a Instructional films. |2 lcgft | |
| 655 | 4 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a linkedin.com (Firm) | |
| 856 | 4 | 0 | |u https://www.linkedin.com/learning/market-research-b2b?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||