Brand Leadership Building Brand and Culture
Brand Leadership Building Brand and Culture
Electronic Video - 2021
Learn the brand leadership playbook for improving your competitiveness, creating valuable engagement with customers and employees, and future-proofing your business.
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Holdings -
| Collectivité auteur: | |
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| Autres auteurs: | |
| Format: | Électronique Vidéo |
| Langue: | English |
| Publié: |
Carpenteria, CA
linkedin.com,
2021.
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| Sujets: | |
| Accès en ligne: | View course details on linkedin.com/learning |
MARC
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| 040 | |a linkedin.com |b eng | ||
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| 100 | 1 | |a Yohn, Denise |e speaker. | |
| 245 | 1 | 0 | |a Brand Leadership: Building Brand and Culture. |c with Denise Yohn |
| 264 | 1 | |a Carpenteria, CA |b linkedin.com, |c 2021. | |
| 306 | |a 00h:45m:00s | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a 4/30/202112:00:00AM | ||
| 520 | |a Learn the brand leadership playbook for improving your competitiveness, creating valuable engagement with customers and employees, and future-proofing your business. | ||
| 511 | 1 | |a Presenter: Denise Yohn | |
| 520 | |a Why is it critical to align your external brand identity and internal organizational culture for brand leadership? How can you avoid common brand- and culture-building mistakes? How do you cultivate employee brand engagement? In this course, bestselling author and keynote speaker Denise Lee Yohn answers these questions and more. Denise introduces brand-culture fusion and discusses how organizations of all types and sizes create competitive advantage and future-proof their businesses with it. She explains how to build an organizational culture, then shows how to achieve brand-culture fusion through an overarching purpose and core values, organizational design and operational processes, culture-changing employee experiences, and more. Denise concludes by covering the requirements for success in brand leadership and integrating and aligning brand and culture to achieve brand leadership. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
| 655 | 4 | |a Instructional films. |2 lcgft | |
| 655 | 4 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a linkedin.com (Firm) | |
| 856 | 4 | 0 | |u https://www.linkedin.com/learning/brand-leadership-building-brand-and-culture?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||