Market Research Qualitative

Market Research Qualitative

with Sarah Weise
Electronic Video - 2024

Discover the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

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Holdings -

التفاصيل البيبلوغرافية
مؤلف مشترك: linkedin.com (Firm)
مؤلفون آخرون: Weise, Sarah (المتحدث)
التنسيق: الكتروني الفيديو
اللغة:English
منشور في: Carpenteria, CA linkedin.com, 2024.
الموضوعات:
الوصول للمادة أونلاين:View course details on linkedin.com/learning

MARC

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520 |a Discover the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies. 
511 1 |a Presenter: Sarah Weise 
520 |a If you’re a modern-day marketer, you’re not going to get by with just numbers, charts, and graphs anymore. In addition to your quantitative data, you need to learn what your customers really want. In short, you need to know your customers. You have to know what’s going to motivate and drive them, and what they’re feeling as they’re making buying decisions, interacting with your products, or engaging with your brand. In this course, market research expert and best-selling author Sarah Weise walks you through the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies. Sarah’s tactical course shows how to conduct a new research project, and covers topics like interviews, focus groups, diary studies, and ethnography. She also gives guidance on selecting the right methodology for your research and tips on moderating your groups. 
538 |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. 
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856 4 0 |u https://www.linkedin.com/learning/market-research-qualitative-21469375?u=95224889&auth=true  |z View course details on linkedin.com/learning 
092 |a ONLINE CLASS