Brand Strategy for Designers

Brand Strategy for Designers

with Stefan Mumaw
Electronic Video - 2018

Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.

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Bibliographic Details
Corporate Author: linkedin.com (Firm)
Other Authors: Mumaw, Stefan (Speaker)
Format: Electronic Video
Language:English
Published: Carpenteria, CA linkedin.com, 2018.
Subjects:
Online Access:View course details on linkedin.com/learning

MARC

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520 |a Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up. 
511 1 |a Presenter: Stefan Mumaw 
520 |a Designers: If you've ever wanted to be involved with the long-term strategy for a brand, not just the design, this is the course for you. Learn how to partner with stakeholders and company leaders to define the core elements of a solid brand: its purpose, audience, and position in the marketplace. Instructor Stefan Mumaw—a design consultant to such prestigious brands as Johnson & Johnson, Coca-Cola, and Sony—explains how to turn those ingredients into a cohesive strategy. He also shows how to leverage the strategy to build out individual design elements, such as the company logo. Whether you're building a business from scratch or evolving an existing identity, these tips can help you create a compelling brand—one that moves customers to action and inspires lasting connection. 
538 |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. 
655 4 |a Instructional films.  |2 lcgft 
655 4 |a Educational films.  |2 lcgft 
710 2 |a linkedin.com (Firm) 
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092 |a ONLINE CLASS