Building a storybrand
clarify your message so customers will listen
Book - 2017
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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| Barcode | Status | Material Type | CallNumber | Availability |
|---|---|---|---|---|
| 37413318931757 | Checked out | Non-fiction | 658.827 MILLER | Place A Hold |
| 37413317291559 | Available | Non-fiction | 658.827 MILLER | Place a Hold |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[New York] :
HarperCollins Leadership, an imprint of HarperCollins,
[2017]
|
| Subjects: |
MARC
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| 100 | 1 | |a Miller, Donald, |d 1971- |e author. | |
| 245 | 1 | 0 | |a Building a storybrand : |b clarify your message so customers will listen / |c Donald Miller. |
| 246 | 3 | 4 | |a Building a story brand |
| 264 | 1 | |a [New York] : |b HarperCollins Leadership, an imprint of HarperCollins, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a x, 228 pages : |b illustrations ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 225-228). | ||
| 505 | 0 | |a The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture. | |
| 520 | |a Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. | ||
| 650 | 0 | |a Branding (Marketing). | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Customer relations. | |
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| 998 | |a 2017.12.21 | ||
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| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Central |t 0 |e 658.827 MILLER |h Dewey Decimal classification |i Non-fiction |m 37413317291559 |