Building a storybrand

clarify your message so customers will listen
Donald Miller
Book - 2017

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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Barcode Status Material Type CallNumber Availability
37413318931757 Available Non-fiction 658.827 MILLER  Place a Hold
37413317291559 Available Non-fiction 658.827 MILLER  Place a Hold
Bibliographic Details
Main Author: Miller, Donald, 1971- (Author)
Format: Book
Language:English
Published: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Subjects:

MARC

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245 1 0 |a Building a storybrand :  |b clarify your message so customers will listen /  |c Donald Miller. 
246 3 4 |a Building a story brand 
264 1 |a [New York] :  |b HarperCollins Leadership, an imprint of HarperCollins,  |c [2017] 
264 4 |c ©2017 
300 |a x, 228 pages :  |b illustrations ;  |c 22 cm 
336 |a text  |b txt  |2 rdacontent 
336 |a still image  |b sti  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 225-228). 
505 0 |a The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture. 
520 |a Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. 
650 0 |a Branding (Marketing). 
650 0 |a Advertising  |x Brand name products. 
650 0 |a Product management. 
650 0 |a Marketing. 
650 0 |a Selling. 
650 0 |a Customer relations. 
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998 |a 2017.12.21 
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952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Central  |t 0  |e 658.827 MILLER  |h Dewey Decimal classification  |i Non-fiction  |m 37413317291559