Blue ocean strategy

How to create uncontested market space and make the competition irrelevant
W Chan Kim
eaudiobook - 2007

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

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Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Gardner, Grover
Format: Electronic Audiobook
Language:English
Published: Rego Park : Ascent Audio, 2007.
Edition:Unabridged.
Subjects:
Online Access:Click here for information and access to this electronic book. You will be leaving Spokane Public Library's web site.
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Blue ocean strategy
how to create uncontested market space and make the competition irrelevant
Book
by Kim, W. Chan, Mauborgne, Renée
Published 2015
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